Creating a brand for your business does not need to be an expensive, complicated endeavour! With the right tools, you can have a killer brand designed in no time – at absolutely no cost!
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Published: 11 October 2024
Starting a business?
It can be hard to wrap your head around everything that needs to be done.
And one of the most easiest things you can get nailed down is your branding.
Yet tons of people get caught up with this!
You do not need to get over complicated or spend a pretty penny on a fancy designer to create an impactful brand.
When it comes to your business’s image, simpler is often better.
And you can do it all without any prior design experience, entirely for free!
Let’s get creative!
Brand Colours
Did you know colours can influence how people feel about your brand?
For example, blue often conveys trust, while red can evoke excitement.
And then certain colours look great next to each other but terrible overlaid
Take a look at how these combinations wrok when overlaid.
Luckily, there are loads of free tools that you can use to play around with your brand colours.
Coolors is super easy to use and great at generating colours that work well together. Simply lock in colours that you do like and continue to generate fitting options until you have your full colour suite.
Canva Color Palatte Generator will generate a colour palate for you, from an image – simply upload your inspiration.
Khroma uses AI to generate colour combinations based on your preferences. Picking colours you like does get a bit tedious, it offers tons of results for you to pick your favourite from!
Aim for 2-4 colours that will work well together.
Remember to think about your industry and target audience!
Designing Your Logo
Your logo is your brand’s face!
… so make it look good!
Lucky for you, Canva isn’t just useful for colour generating. It has a massive collection of free logo templates that make designing a breeze!
Pick one that works for you and then edit to your liking.
Or, if you’re the creative type, you could even whip something up from scratch
Make sure your design represents your business values without being overly complicated.
Less is often more when it comes to branding!
The Basics of Branding
First off, let’s chat about why your branding is important.Your brand is how people perceive your business.
It’s not just your logo or the colours you choose; it’s the entire vibe you business.
Think of it as your business’s personality! Your brand brought to life by your:
- Colours
- Logo
- Fonts
All styled together into a cohesive package.
With just a little creativity, you can easily create all of this on your own.
Selecting Fonts
Typography is a huge part of branding, and it can really set the tone for your business.
Trust me.
Trust me.
Trust me.
See how these different fonts give completely different messages? The middle option comes across as insincere, while the last option is saying definitely do not trust me.
Think about how you want to portray your business. Fun and playful, sleek and professional?
The fonts you choose will help convey that message.
I would recommend picking fonts that are better known.
Reason being, this ensures that your brand fonts will be readily available across various tools or software you need to use for your business.
This does not mean you have to go with Times New Roman. But just be sure to check that your font choice is not exclusive to one specific site.
A good rule of thumb is to pick one font for your headings and another for body text.
Keep it to two fonts to maintain consistency and avoid a cluttered look.
Make sure your fonts are readable—your customers should easily understand what you’re saying!
Bringing It All Together
Now that you have your colours, logo, and fonts, be sure to consistently reference them throughout your business process.
Canva also allows you create mockups for business cards, social media posts, and other marketing materials.
Play around with some these features to see how your brand looks across different platforms.
It’s a great way to see how everything comes together.
Go Get Designing
And there you have it!
Creating a brand doesn’t have to be complicated or expensive.
With a little creativity and the right tools, you can build a professional-looking brand that reflects who you are and what your business stands for.
So, what are you waiting for? Dive in, start experimenting, and let your creativity flow.
You’ve got this. You are a creative genuis!
Discover Which of Your Skills Have Earning Potential
Everything you need to find a viable, money-making idea grounded on expertise you already have.
